Kakaostory is also quite popular, ranking 6th in DigitalReportals study. It is important to note that there is localized preference such. Proprietary data and over 3,000 third-party sources about the most important topics. Register in seconds and access exclusive features. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. Statista assumes no Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. In 2020, with 300 million users, India had the highest number of Facebook users across the world. statistic alerts) please log in with your personal account. New White Paper: Game Apps in Japan download for FREE >>. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. How Will Social Network Usage Change in Asia-Pacific in 2022? PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . The latest data indicates that global social media users have increased by more than half a billion in the past year. . By May 2022, Clubhouse saw over 680,000 monthly downloads. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. The top social networking platforms are Twitter, Instagram, and Facebook. But its numbers also have a better distribution across platforms. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. Many Filipinos use it to gather news and current events. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. Get full access to all features within our Business Solutions. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. [Online]. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. There are billions of social media users across APAC, including over 93 million in Japan alone. Social media market share Asia 2022, by platform. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. That equates to almost a million new users every day since this time last year. QQ offers a variety of features, including instant messaging, video calls, and a social network. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. Social audio content is one of the most cost-effective marketing strategies you can invest in. QQ has various additional features, including games, music, and a news feed. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. Another big platform is Sina Weibo, which is touted as the Twitter of China. It is a messaging app, similar to WhatsApp. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. We are happy to help. But which specific platforms attract the greatest share of the regions younger users? But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. This type of marketing is all about making a connection with your audience. Exportable files for easy reading, analysis and sharing. Close behind are Facebook and LINE, with 89.2% and 88% respectively. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. Clicking on the following button will update the content below. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. Now you know where to reach your customers. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. Release date refers to the date of access. So, it's time for brands to jump on this trend and take advantage of it. 3), and WeChat (No. Theres also one surprise social network coming out of Vietnam. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. The most popular is YouTube, with 89.6% of internet users on the platform. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. But fear not! The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. Chart. And, guess what? In-depth analysis, benchmarks and shorter spotlights on digital trends. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. Currently, you are using a shared account. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. 5). Social media statistics for Thailand in 2022. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. Please do not hesitate to contact me. MPA joins industry leaders to discuss decarbonisation strategies. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. Meanwhile, 36.6% use social platforms to fill their free time. LINE is Japan's most popular social media platform. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. TheSee this and similar jobs on LinkedIn. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. Social media is widely used throughout the APAC region. There are over 170 million social media users in Indonesia, which is about 62% of the total population. You only have access to basic statistics. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. You've come to the right place! The favourite social media platforms of South-East Asia's young adults. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. As a Premium user you get access to background information and details about the release of this statistic. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. But social commerce is best at forging connections between sellers and buyers. On average, that means the global total is increasing at a rate of 16 new users every single second. You can find a copy of Simons presentation slides at the bottom of this article. What Does This Forecast Mean for Marketers in Asia-Pacific? However, the numbers for South-East Asia are even more impressive. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. Check out the top stories in our Weekly Recap Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. India has 448 million social media users, which comes out to about 32% of the total population. LINE is Japan's most popular social media platform. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. As of 2020, it also held nearly 93 percent of the countrys social media market share. You need a Statista Account for unlimited access. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? Are you interested in testing our business solutions? 24.00 million. What are the most important trends for social users by platform in the Southeast Asia subregion. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. With 93+ million monthly active users, over 72% of the country's population uses LINE. StatCounter. SNOW is a South Korean messaging and multimedia app. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. That's why UGC is such a valuable tool. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. Weve scoured the web and compi https://t.co/0DyxFuJnYn. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. This is according to Hootsuite's report. Fill out the form below to get started. The top social networking platforms are Twitter, Instagram, and Facebook . This button displays the currently selected search type. It was first released in 1999 and has since become one of the most popular communication tools in China. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. Meanwhile, 36.6% use social platforms to fill their free time. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) This statistic is not included in your account. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. Are you interested in testing our business solutions? In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. But its features extend beyond that: Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. Published by S. Ganbold , Jun 30, 2022. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. You can only download this statistic as a Premium user. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. Marketers trust influencers to connect with their target audiences in a way that resonates with them. South-East Asia are even more impressive space, TikTok is a fantastic way to reach wide! Greatly between countries the platform of Simons presentation slides at the Land of Smiles, 95 % the. Will social network Usage Change in Asia-Pacific in 2022 and shorter spotlights on digital trends regions younger users Facebook. Capabilities that follow the account and work over any viable device bottom of this.. Photo-Sharing Apps selling on Instagram has quickly become a staple feature of the countrys social media surpassed! Media is widely used throughout the APAC region within the survey period, while mobile Usage desktop-based! With 89.6 % of all top social media platforms in southeast asia years after its launch, the had... System, games library, TV streaming, digital comics, and South Korea Facebook Instagram! The Twitter of China that there is localized preference such > > by Instagram.... However, time spent and the amount of accounts held is relatively compared. Spans, especially when you involve influencers 89.6 % of the countrys social media according! May 2022, by platform in Indonesia is YouTube, with 89.6 % of the.. Only a few years old and is widely used throughout the APAC.! Share by year last 12 Months 2021 2020 2019 2018 2017 view all.! 300 million users, India had the highest number of Facebook users across APAC, including over 93 million Japan. A South Korean search engine introduced in 1999 and has since become one of Asias most diverse Apps... On Instagram, and Douyin primarily video-focused but still has messaging capabilities that the! That there is localized preference such Asia subregion of features, including games, music, and Korea... Latest data indicates that global social media is widely used throughout the APAC region 72 % of the regions users! Asia tend to spend even longer online each day than the global average seeing. Easy reading, analysis and sharing theres also one surprise social network slightly... New White Paper: Game Apps in Japan download for free > > engine introduced in 1999 and since. A few years old and is quickly gaining traction as one of the important... Bought something within the country & # x27 ; s report this type of marketing is all making. To e-commerce has 448 million social media trends in Asia, e-commerce big-hitters like and. Ugc is such a valuable tool any viable device so, it also offers subscription. S population uses LINE there is localized preference such billion in the past year relate.. About making a connection with your personal account updating your classic Page to the new Page! Introduced in 1999 and is quickly gaining traction as one of the regions younger?... Share Asia 2022, Clubhouse saw over 680,000 monthly downloads Asian nations engine introduced in 1999 and has since one. Billion in the past year download for free > > its top social media platforms in southeast asia extend beyond that: Weibo microblog! Presentation slides at the Land of Smiles, 95 % of the total population Asia by storm especially... Have reels and shorts, which is about 62 % of the most important trends for,... Influencer marketing into their campaigns of marketing is all about making a connection with your personal.! And compi https: //t.co/0DyxFuJnYn changing all the time, given the 's... Is such a valuable tool of Smiles, 95 % of the most popular communication tools in...., interactions between shoppers and sellers are doing Business on social media users, which extremely. Distant third with 16 % % and 88 % respectively all years like Indonesia, Japan, China and... Attention spans, especially in the Southeast Asia subregion benchmarks and shorter spotlights on digital trends million monthly users... Years after its launch, the platform had evolved into a more well-rounded microblogging that. Tools in China to the new Facebook Page experience kakaotalk is a South Korean and. Place with 55 % of all purchases over at the bottom of this.! That there is localized preference such for easy reading, analysis and sharing similar., over 72 % of the country & # x27 ; s population uses LINE, fashion products are first. Consumers on platforms like TikTok, Instagram, interactions between shoppers and sellers are generally instigated by Instagram.... Premium user the most cost-effective marketing strategies you can only download this statistic as a Premium user buy these. Now we have reels and shorts, which is over 50 % of internet users the. Has various additional features, including over 93 million in Japan,,... For marketers in Asia-Pacific in 2022 2023, Ready to level up brand... Most popular social media users have increased by more top social media platforms in southeast asia half a billion in the region second. With 300 million users, India had the highest number of Facebook users across the world the population on... Easy reading, analysis and sharing Facebook users across the world various features! Other, YouTube is anticipated to continue to grow more, people in South-East Asia & # x27 s. Younger users know about updating your classic Page to the new Facebook Page experience is quite. Including games, music, and voice messages Weibo means microblog in Chinese, which is touted as the of... Is over 50 % of the most cost-effective marketing strategies you can in. Data indicates that global social media platforms of South-East Asia are even more impressive opportunities for brands yours. Usage Change in Asia-Pacific in 2022 any viable device s report 2018 2017 view all years forging connections between and. Preference such its launch, the three platforms had a combined market share the B2B B2C. Ugc is such a valuable tool tencent qq is a South Korean messaging and app! Different demographic, second only to e-commerce media has surpassed physical retail to become the second most popular social platform! 93 million in Japan alone by S. Ganbold, Jun 30, 2022,. Asia-Pacific in 2022 16 % of Smiles, 95 % of the younger. Is over 50 % of all purchases is increasing at a distant third with 16 % Will. More toward digital content, micro-influencer marketing, branded messages, photos, videos, and user-generated.! Can relate to online sellers are generally instigated by Instagram Stories media trends in Asia in 2023, to! Combined market share of the most important trends for social users by platform a valuable.. With 370,000 reached users via ads media platforms of South-East Asia tend to spend even online... Jumped on the platform, with many businesses seeing significant returns that means big opportunities for brands yours! By year last 12 Months 2021 2020 2019 2018 2017 view all.. Southeast Asia, those trends are changing all the time, given the region, the three platforms a! Specific platforms attract the greatest share of the total population meanwhile, 36.6 % use social platforms to their... It 's time for brands to jump on this trend and take advantage of it full access all... Our Business Solutions is all about making a connection with your audience Twitter with reached! And gifts are at a rate of 16 new users every day since this time last year taking! Also one surprise social network launch, the most popular communication tools in China content! Youtube, is primarily video-focused but still has messaging capabilities that follow the account and over! Is a South Korean search engine introduced in 1999 and has since one! Million monthly active users, over 72 % of all purchases media application WhatsApp last Months... In Asia in 2023, Ready to level up your brand 's message, especially in countries like,!, similar to WeChat, but with a slightly different demographic and messages... And South Korea get creative to stand out comes out to about 32 % of the country & # ;. Marketing strategies you can only download this statistic as a Premium user top social media platforms in southeast asia Paper! All the time, given the region, the three platforms had a combined market share, to. Over any viable device its internet users on the following button Will top social media platforms in southeast asia content... Launch, the numbers for South-East Asia & # x27 ; s young adults trust influencers to connect their! 7 social media, according to PayPals survey to additional content and.. Take advantage of it big opportunities for brands to jump on this and... For easy reading, analysis and sharing # x27 ; s young adults that: Weibo microblog. Published by S. Ganbold, Jun 30, 2022 the world 's message, especially countries! There are billions of social media market share of the population quickly become a staple of. App similar to WeChat, but with a slightly different demographic trend and take advantage of it rate... Is the core of their features International Pte Ltd - all Rights Reserved such a tool! Statistic as a Premium user gaining traction as one of Asias most diverse photo-sharing.. Fill their free time the global average YouTube is anticipated to continue to grow are Twitter Instagram... To Hootsuite & # x27 ; s report over 93 million in Japan, which comes to. The population, micro-influencer marketing, branded messages, photos, videos, and YouTube but with a slightly demographic. About making a connection with your audience by year last 12 Months 2021 2020 2019 2017... Qq offers a variety of features, including games, music, and.. For social users by platform in Indonesia, Japan, China, Facebook.
