Braniff International Airways turned to architect-designer Alexander Girard when it refreshed its brand in 1965. Photography courtesy of Braniff Airways Foundation, Copyright. Photo: Braniff Airways Foundation, Inc., Copyright All Rights Reserved, Braniff International Hotels, Inc., Timeline, Braniff International Airlines, Inc. Timeline, Alexander Girard For Braniff International, Braniff Commissioned New Mexico Architect and Herman Miller Designer Alexander Hayden Girard to Redesign the Airline's Public Image Including this Stylish Departure Lounge at Dallas Love Field, Texas, A Distinctive Braniff International Front Ticket Counter Featuring Designs by Alexander Girard. Otras empresas para las que trabaj son Braniff Airways International y John Deere en las que particip en numerosas reas del diseo, desde el diseo de interiores, textiles, mobiliario . Girards work with Herman Miller continued until 1973 and included spicing up the Action Office system with a series of decorative panel fabrics. Youre viewing our company website where you can explore our latest workplace insights, get inspiration for your projects, download 3D models, and learn about our rich history. 727 Braniff Place. And, if youre honest, youll just drag up from the depths all the times youve hated or felt passionately about something and play it. Browse our online store to support all of your work and home needs. Girard reprised the feat for Braniff International Airways in the mid 1960s, designing no less than 17,543 different itemsfrom logo to lounge furniture. This amount is subject to change until you make payment. The agency had already earned a reputation for its innovative approach; in its work for Braniff Airways, Jack Tinker & Partners not only created a new identity for the airline but shifted the approach to identity design within aviation as well. The Cape Girardeau-Jackson, MO-IL Metropolitan Statistical Area encompasses Alexander County, Illinois, Bollinger County, Missouri and Cape Girardeau County, Missouri. Although seemingly contradictory, both statements are accurate and are a reflection of Girard and the time period in which he worked. Color, color, color - in fabrics, photos, objects, ink, and paint - was applied everywhere. It had been open to the potential of design to transform an experience and an industryopen to what Alexander Girard described as uncovering the latent fantasy and magic in [a project] and convincing [the] client to join the process, which they very much did. 2023 Braniff Boutique Inspired by folk art, typography, and vivid color, Alexander Girard was a design polymath whose signature aesthetic touched every project he undertook. Trained architect Alexander Girard designed furniture and entire interiors, e.g. About 12 or 13 years ago, my modern art-loving self was drooling over the work of Alexander Girard. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his Braniff had recently been bought by Troy Post, who worked in insurance. In May 1965, Girard begun his design work for Braniff International Airlines with the rebranded play on words campaign titled "The End of the Plain Plane". Sign up for our mailing list to receive new product alerts, special offers, and coupon codes. A cast aluminium frame supports an upholstered seat that is shaped in steel and buffered with rubber edging. Each card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set crowd. The two companies continue to have a friendly relationship and together with the descendants of Charles and Ray Eames, George Nelson and Alexander Girard keep the spirit of these great designers alive. Boeing 707 removable orange solid scheme, 1965. This rare chair belongs to the Braniff airline furnishings, produced by Herman Miller and available for private customers in 1967 only. In 1965 Girard was commissioned with a complete redesign for Braniff Airlines, from chairs to settees, from wall hangings to blankets, from flight bags to whole planes. He was the first modern designer to define textiles as being more than just functional and to further emphasize form through the application of color and pattern. Be the first to know about DWR special offers, new product launches and Studio events. Global shipping available. Alexander Girard For Braniff International. The Oklahoma-based Braniff International Airlines operated from 1930,serving routes throughout the mid and southwestern US cities, andinternational flights to Europe, Asia, Central America and South America. Knowing what was to follow, the venue was apposite. While their conversation points varied, each ended with the slogan When you got it, flaunt itthe idea of art director George Lois, who saw the out-flaunting as characteristic of Braniff, with the implication that you might bump into Warhol midflight. To help with this, he hired the New York advertising think tank of Jack Tinker and Partners, employer of Mary Wells, who had made a name for herself on Madison Avenue. The Air Strip was the brainchild of Mary Wells, and Pucci designed a multilayered outfit of a coat and space helmet (or Rain Dome), a jacket and wraparound skirt, a dress, and a jumper/culotte two-piece, which would all be worn together, a layer being removed at each key in-flight interval. A alexander girard braniff can differ in price owing to various characteristics the average selling price 1stDibs is $7,748, while the lowest priced sells for $500 and the highest can go for as much as $25,995. Folk art played a pivotal role in Girards art inspiration and eventually collection. Braniff ceased operations in October 1982, after suffering spiraling debt and eventual bankruptcy. A true piece of history: the Braniff Chair by Alexander Girard. Find many great new & used options and get the best deals for Vintage Alexander Girard Braniff Wool Blanket Pink, Gold, Orange Plaid at the best online prices at eBay! In 1967, Herman Miller introduced a line of seating by Girard, based on his work for Braniff. We don't want to rely on ads to bring you the best of visual culture. In a book that became to be known as 'The People of the Abyss' London described the time when he lived in the Whitechapel district sleeping in workhouses, so-called doss-houses and even on the streets. Designer and architect Alexander Girard was responsible for the design of over 17,000 elements for Braniff including the creation of a new typeface, seen in the 1965 annual report and 1967 timetable shown here. He spent over 20 years as the director of design in Herman Miller's textile department in Michigan, where his career took off in the 1940s. These colorful, whimsical objects inspired him, as his designs continue to inspire us. A short introduction into the famous Braniff redesign project by Alexander Girard: CEO Harding Lawrence demanded that a new promotion and advertising program be designed to catapult Braniff into the world spotlight in a very short period of time. After the initial success of the endeavor, a joint venture was formed under the name Herman Miller AG to further the business. 1965-1978 Design: Alexander Girard (USA) From its founding in 1928, Braniff International Airways (BI) was a modest airline with a steady and conservative rate of growth. This was all to change spectacularly in 1965 with the bold vision of the company's new president, Harding Lawrence. Braniff sought out two of the most popular designers of the day- famed American textile, architectural, & industrial designer Alexander Girard, & illustrious, Italian fashion designer Emilio Pucci. Mrs. Wells created a campaign that revolutionized the entire way that airlines presented themselves to the public., The end of the plain plane campaign introduced the airline world to Alexander Girard who designed over 17,000 public contact items and Emilio Pucci who designed a space age themed couture uniform for ground and flight personnel. All Rights Reserved. 747 Braniff Place. . BCPL Archives", "Vitra Design Museum present Alexander Girard. Robertson Aircraft Corporation was a post-World War I American aviation service company based at the Lambert-St. Louis Flying Field near St. Louis, Missouri, that flew passengers and U.S. Air Mail, gave flying lessons, and performed exhibition flights.It also modified, re-manufactured, and resold surplus military aircraft including Standard J, Curtiss Jenny/Canuck, DeHavilland DH-4, Curtiss . the legendary restaurant La Fonda del Sol in the Time & Life building in NYC. a ellas los ojos, los odos y los corazones seunirn los pueblos del mundo.. Girard designed an amazing palette of bright and vibrant colours that were painted on Braniffs jet aircraft along with corresponding interiors with bright and colourful seat fabrics. In 1968, Girarddesigned a set of playing cards. The airlines fleet was painted with a palette of soft pastels and bright primary colors, the plane seats and carpet upholstered in Girard textiles, and the in-flight experience packaged and presented in a typeface designed by Girard, with a custom bird logo, The Bluebird of Happiness. His typographic treatments and bird silhouette appeared on everything from matchbooks and glassware to timetables, stationery, badges, and ashtrays. . Maharam is proud to supportAlexander Girard: A Designer's Universethe first majorretrospective of Girards work organized in partnership with the Vitra Design Museum, on view at the Museum of International Folk Art in Santa Fe from 5.5-10.27. For great art and culture delivered to your door, visit our shop. Alexander Girard (1907-1993) fue uno de los diseadores y artistas ms influyentes del siglo XX en el mbito del textil y el diseo de interiores. Receive our free, covetable catalogs that showcase modern living at its best. This amount includes applicable customs duties, taxes, brokerage and other fees. Looking to buy for your home? Coffee Mug 11oz Braniff Alexander Girard End of the Plain Plane EOTPP Green Green Stripe 1965. Beautiful Braniff colors are accented with the iconic Alexander Girard BI Logo. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. He amassed over 100,000 pieces of art which he later gave to theMuseum of International Folk ArtinSanta Fe, New Mexico. $15.95; Quick View. Something went wrong. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his true love: folk art from cultures around the globe. Girard's final design for Herman Miller was a series called Environmental Enrichment . Fabric Competition, Museum of Modern Art, New York, 1946, St. Louis Memorial Competition, Winning Team Member, 1948, Trail Blazer Award, Home Fashion League of New York, 1952, Silver Medal, Architectural League of New York, 1962, Elise de Wolfe Award, New York Chapter of American Institute of Interior Designers, 1966, Governors Award, Outstanding Contribution to Fine Arts in New Mexico, 1981, Designers West/Ray Bradbury Creativity Award, 1987. Braniff Girard has extended the vision with the wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, and graphics. It also further cemented Braniffs reputation for blending style with arrogance, the flip side of its relationship with Madison Avenueand it was precisely this arrogance that would ultimately lead to the airlines demise. Pucci For Braniff International. Inside [we have] seven different color schemes, and since we fly to Mexico and South America, and from Peru, Brazil, and Argentina . . The proceeds from Braniff Boutique are used to fully fund Braniff Airways Foundation to support its Braniff Airways preservation projects. The womens liberation movement was gaining traction, and the potential of airlines as a wide-reaching commercial enterprise was beginning to be exploredwith Mary Wells Lawrences work sitting somewhere between the two imperatives. After its initial collaboration with Girard and Pucci, Braniff worked with Alexander Calder and Halston. Girard moved the airline away from its traditional color palette and toward bold hues like turquoise, orange, yellow, and blue. When Braniff International Airlines got allgroovy and liberated,company overseerMary Wells Lawrence hiredAlexander Girard(May 24, 1907 January 31, 1993) to paintthe planes anall-over orange, turquoise, baby blue, medium blue, ochre, lemon yellow and lavender, Emilio Pucci to drapethe staff inon-trend sex appeal(the hostesses all got bikinis and pool bags), andAlexander Girard (May 24, 1907 December 31, 1993) to keep the flyers entertained. Color, color, color - in fabrics, photos, objects, ink, and paint - was applied everywhere. These portrait photographs of Russia's ruling Romanovs were taken in 1903 at the Winter Palace in majestic. Free shipping for many products! | Powered by Shopify. At Herman Miller, Girard had the freedom to express himself. With this in mind, I prescribed seven or eight color schemes with seven or eight especially designedtextiles for the interiors.. He had a very close friendship and professional relationship with George Nelson and Ray & Charles Eames and became head of the textile department of the Herman Miller company. Designed by Alexander Girard Girard Throw A dream blanket Girard Throw In the mid-1960s, Alexander Girard designed this richly hued throw blanket as part of an astounding 17,543-item brand identity system - from logo to lounge furniture to bag tags - for Braniff International Airways. Overly ambitious expansion plans and the cost of high fuel forced the airline to cease its operations in 1982. googletag.cmd.push(function() { googletag.display('Unit5'); }); Girard was born in New York City; moved with his American mother and French-Italian father to Florence, Italy; and from 1924 studied architecture in London. Shop our alexander girard original selection from top sellers and makers around the world. Seats upholstered with Toostripe and Checker by Alexander Girard, 1965. Although Braniffs future collaborations differed from Girards original approach in terms of style, his attention to detail and innovative practice in relation to the principles of total design and shifting the culture of airlines remained at the core of Braniff International. He designed the entire experience for the restaurantinterior, graphics, place settings, staff uniforms. Economy fares had only recently been introduced, and the opportunity to fly still existed mainly in the realm of the rich and famous; planes were white and gray, and airports resembled military aircraft hangers. - Alexander Rodchenko, 1921, Should Girards playing cards be used on a flight today, it is very likely that some will choose to admire the art on the cards as well as playing their favourite card games, such as poker and black jack which can also be done on, played a pivotal role in Girards art inspiration and eventually collection. St Petersburg is the city Christopher Hitchens called "an apparent temple of civilization: the polished window between Russia and Europe the, "I never saw Eric Ravilious depressed. His graphic designs are much loved and can be found in the Vitra Collection. Braniff Commissioned New Mexico Architect and Herman Miller Designer Alexander Hayden Girard to Redesign the Airline's Public Image Including this Stylish Departure Lounge at Dallas Love Field, Texas. Colburn), Indian government commissioned Girard and Eames to design the Memorial Exhibition for Nehru, Delhi, India (1965), "El Encanto de un Pueblo (The Magic of a People): International Exhibit for Hemisfair, San Antonio, Texas (1968), Fabric Competition, Museum of Modern Art, New York, 1946, St. Louis Memorial Competition, Winning Team Member, 1948, Trail Blazer Award, Home Fashion League of New York, 1952, Silver Medal, Architectural League of New York, 1962, Elise de Wolfe Award, New York Chapter of American Institute of Interior Designers, 1966, Governors Award, Outstanding Contribution to Fine Arts in New Mexico, 1981, Designers West/Ray Bradbury Creativity Award, 1987, Vitra Design Museum, Weilam Rhein, Germany 11 Mar 2016- 22 Jan 2017, Cranbrook Art Museum, Bloomfield Hills, Michigan, USA Jan 17 2017- Oct 08 2017, Hangaram Design Museum, Bloom field Hills, Seoul, South Korea, Dec 2017- Mar 2018, Museum of Internationala Folk Art, Santa Fe, New Mexico, USA May 5, 2019- Oct 27 2019, Palm Springs Art Museum, Palm Springs, California, USA Nov 23 2019- Mar 01 2020, Franz Mayer Museum, Mexico City Jun 17 2020- October 11, 2020, This page was last edited on 15 February 2023, at 18:49. Braniff Style. The Flashbak Shop Is Open & Selling All Good Things. All five DC-8 aircraft were initially left in the Green and Yellow Panagra Color Scheme but black Alexander Girard Braniff International titles were added down both sides of the fuselage replacing the Pan American Grace titles. He amassed over 100,000 pieces of art which he later gave to the, The Shop Prints, Sustainable Fashion, Cards & More, Get The Newsletter For Discounts & Exclusives, Emilio Pucci to drapethe staff inon-trend sex appeal, Photographs of Londons Kings Cross Before the Change c.1990, Photos of Topless Dancers and Bottomless Drinks At New York Citys Raciest Clubs c. 1977, Debbie Harry And Me Shooting The Blondie Singer in 1970s New York City, Jack Londons Extraordinary Photos of Londons East End in 1902, Photographs of The Romanovs Final Ball In Color, St Petersburg, Russia 1903, Eric Ravilious Visionary Views of England, Photographs of the Wonderful Diana Rigg (20 July 1938 10 September 2020), Photographer Updates Postcards Of 1960s Resorts Into Their Abandoned Ruins, Sex, Drugs, Jazz and Gangsters The Disreputable History of Gerrard Street in Londons Chinatown, The Brilliant Avant-Garde Movie Posters of the Soviet Union, Get-Ahead BOAC Speedbird Adverts from the Flight Magazine 1940 1970, The Brilliant Pop Art Zodiac Match Box Collection From 1970, Karl Blossfeldt Urformen der Kunst (Art Forms in Nature) 1928, The Stylish Anti-Bombing Designs of Paris Shop Windows in World War 1, Newsletter Subscribers Get Shop Discounts. - was applied everywhere initial success of the endeavor, a joint venture was formed under name. 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